Treat your lashes to gentle, nourishing mascara without sacrificing any of the volume or length. Introducing the first mineral-enriched mascara from L’Oréal’s. This innovative formula contains 86% natural-origin ingredients, shine-enh.Treat your lashes to gentle, nourishing mascara without sacrificing any of the volume or length. Introducing the first mineral-enriched mascara from L’Oréal’s True Match Naturale™. This innovative formula contains 86% natural-origin ingredients, shine-enhancing minerals and is both paraben- and fiber-free. It provides your lashes with flawless volume and length, with a weightless feel that is absolutely clump-free. The brush is made with naturally-based soft bristles that delicately comb through lashes without tugging. Your lashes will look positively flawless and feel fresh and weightless all day long. Formulated with jojoba oil, vitamin E and aloe. Hypoallergenic. Ophthalmologist-tested and allergy-tested. Suitable for sensitive eyes and contact lens wearers. Fragrance-free.
How-to’s
Expert Application Technique
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
How to Maximize Your Mascara
Enhance your eyes with these tools and tips.
Mascara is like a toothbrush: you should replace it every three months. This ensures optimal performance and cuts the risk of infection caused by bacteria buildup.
It’s All in the Brush
Depending on the length of your lashes and the look you want to achieve, the magic of mascara lies in the brush. A thick, dense brush is ideal for both light and copious application. Make sure the brush has no clumps on the end or in the bristles.
Lengthen Your Lashes
To create the look of extra long lashes, try using an eyelash curler. Carefully align the tool with your lashes and hold for five to ten seconds. Then apply one or two light coats of mascara to extend lashes to their maximum length.
Keep It Clean
Using proper eye makeup remover, be sure to take off all mascara before going to bed. This keeps lashes healthy and strong and prevents breakage. It also ensures that each day you start with a clean palette to create the ideal look.
Articles
Beauty at Every Age
20s, 30s, 40s, 50s, 60s
20s: Go For Glow
Create instant radiance with a shimmering bronzer. Dust your cheeks and décolletage to give skin a warm glow that looks fresh and natural.
30s: Focus On Eyes
Accent your eyes with a dramatic look. For a truly captivating gaze, sweep a coppery shade across your lid and accent your crease with a deeper shadow.
40s: Add Some Shine
Add shimmer to your lips with a luscious gloss. A hint of metallic will add shine while softening and conditioning at the same time.
50s: Love Your Lashes
Boost your lashes with two-in-one mascara that conditions and thickens. Long and flirty lashes will enliven your eyes instantly.
60s: Brighten Your Nails
Show you’re chic with a slick red or deep berry nail that’s short, refined, and high on shine. Perfect for even the most formal occasions.
Get the Look
Learn how your favorite spokesperson gets gorgeous
Penélope
A classic beauty, Penélope Cruz opts for a natural look, which begins with healthy, glowing skin. To keep her complexion looking radiant, Penelope opts for True Match Naturale™ Gentle Mineral Makeup. The unique fragrance-free, oil-free formula perfects skin without looking heavy and it contains aloe, vitamin B5, and SPF 19 to soothe, protect, and nourish skin. Once foundation is complete, line the upper lids with black eyeliner and gently smudge the line with a cotton swab. Next, apply liner just inside the lower lash line to make lashes look full and luscious. Curl lashes, apply two coats of mascara, and brush eyebrows upward. Highlight cheeks with a rich red-brown blush and apply a semi-matte lipstick in a similar shade across lips to complete the look.
Beyoncé:
Beyoncé Knowles always shines. To enhance her star power, she chooses copper and bronze hues that bring out her natural beauty. To create this look, start by applying a warm earth-tone shimmery shadow across the lid. To add depth, choose a richer hue to blend from the pupil to the outer edge of the eye. Line eyes with black-brown pencil within the lash, line to make them look rich and thick. Create doe-like lashes by curling and using Voluminous Mascara to extend them to their full potential. Remember to do both upper and lower lashes. Dust Glam Bronze Loose Powder Highlighter across cheeks, forehead, and chin to get gorgeous shimmer all over and that signature Beyoncé Glow. Finish with a Colour Riche® Sheers for seductive lips that shine.
Diane:
Forever confident and always original, Diane Keaton’s look is beautifully effortless. To emulate her style, start with Age Perfect® foundation, which will help create a bright, flawless-looking finish. For best results, apply with a brush or sponge to ensure even coverage. Next, use a concealer to hide any minor imperfections. Then, with a large brush, dust an earth-tone blush or bronzer across the face and neckline to give skin a warm glow. Line eyes with a deep brown shadow or liner to make the lash line appear fuller, and then finish with mascara. Complete the look with a coral liner and matte lipstick for the perfect finish.
Innovations & Ingredients
Science Behind the Beauty
True Match Naturale™ Gentle Mineral Mascara is L’Oréal’s first mineral-enriched mascara made with 86% natural-origin ingredients including aloe, Vitamin E and jojoba oil that nourish and condition lashes.
Ingredients
AQUA / WATER • CERA ALBA / BEESWAX • CERA CARNAUBA / CARNAUBA WAX • ACACIA • SENEGAL / ACACIA SENEGAL GUM • STEARIC ACID • ALCOHOL DENAT • PALMITIC ACID • TRIETHANOLAMINE • HYDROGENATED JOJOBA OIL • HYDROXYETHYLCELLULOSE • PHENOXYETHANOL • AMINOMETHYL PROPANEDIOL • PANTHENOL • SODIUM • POLYMETHACRYLATE • SIMETHICONE • BHT • POLYQUATERNIUM-10 • ALOE BARBADENSIS,/ ALOE BARBADENSIS LEAF JUICE • TOCOPHEROL
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- First mineral-enriched mascara
- Made with 86% natural-origin ingredients
- Includes aloe, Vitamin E and jojoba oil that nourish and condition lashes
- Made in Paris
Loreal Mascara Coupon
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